Claudette and I began working together in 2008 and she has been a significant collaborator and leader every step of the way. Now, 15 years and 14 events later, it feels right to hand the reins to the new Director, Film & TV, Claudette Godfrey. “I’m intensely proud of the work our small and very mighty team has accomplished. It’s been glorious to present so much great work at our unique event, yielding so many transformative experiences for creators and audience alike,” said Pierson.
“Leading SXSW Film (now SXSW Film & TV) starting in 2008 at the age of 50 was a wonderful, and quite unexpected, adventure. Her new role will include serving as a programmer for the 2023 event, where she will be celebrated for her exceptional contributions to SXSW and the entertainment sphere.
Many of the films and careers Pierson has been privileged to be involved with are highlighted at SXSW Film at 25 and Alumni Stories. During her tenure as head of SXSW Film & TV, Pierson ensured the event was vital and wide-ranging, championing numerous careers in both the Conference and Festival, launching a dedicated section for Episodic programs years before other festivals and showcasing a renowned XR exhibition section, all while contributing to the strategy and direction of the broader event. The SXSW Conference and Festivals announced today that Janet Pierson, revered VP, Director of the SXSW Film & TV Festival will become Director Emeritus and her long-time deputy, Claudette Godfrey, Film Festival Programming Director, will assume leadership of the SXSW Film & TV Festival.Ģ022 marked Pierson’s 15th year as head of SXSW Film & TV, capping a forty-five year career championing independent films and filmmakers in a variety of roles including exhibitor, producer’s rep, executive producer and segment producer and segment director of IFC-Criterion’s Split Screen.
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